Webinar
The Era of Efficacy: Top Influencer Marketing Trends of 2025
Tuesday, October 28th
9AM PT / 12PM ET/ 5pm BT
The numbers are in—creator marketing isn’t just effective, it’s redefining how modern marketing works. In our State of Creator Marketing Report, we found that the best brands are doubling down on ROI, brand safety, and operational maturity.
Join a candid discussion with three industry insiders—Hassan Daoud, Global Head of Social Media & Influencers, Beiersdorf, Brook Miller, EVP Creators, Edelman and content creator Gabby Beckford, @packslight —on what’s fueling this Era of Efficacy, as we dive into the latest findings from our survey of over 1700 respondents.
Leave with a clear roadmap for navigating the next phase of creator marketing program with confidence.
What We'll Cover
The organizations that will thrive in this new era are those that measure what matters, optimize with precision,
and evolve with confidence.
We’ll explore:
- How budgets are growing in times of economic uncertainty
- The metrics and activities that matter most when proving ROI
- What “operational maturity” really looks like inside high-performing teams
- How AI is accelerating content creation while keeping relationships human
- What trends will shape marketing in 2026
Speakers
Register
Join us as we unpack the biggest trends influencing creator marketing today!
