Join Benefit Cosmetics Global Digital Marketing Manager, Fabienne Vossen, and Collectively VP of Analytics + Performance, Marre Paone as they chat with CreatorIQ's Jamir Milligan on everything from setting meaningful KPIs, to mapping metrics across the marketing funnel, to navigating platform metrics and attribution challenges.
Whether you're scaling a mature program or just getting started, this session will help you level up your measurement game and drive gamechanging results.
Webinar
From Impressions to Impact:
Best Practices for Measuring Creator Marketing
Tuesday, June 17
9AM PT / 12PM ET
What We'll Cover
In today’s creator-driven landscape, measuring the true impact of your creator marketing efforts goes far beyond likes and shares. To build scalable, ROI-positive creator marketing programs, brands need to master the art (and science) of measurement.
Join us for an actionable webinar where we’ll unpack the measurement strategies top-performing brands use to evaluate success, optimize campaigns, and prove value to stakeholders.
You’ll learn:
- How to define success metrics that align with your campaign goals
- Best practices for tracking performance across platforms
- Tips for combining qualitative and quantitative insights
- Common pitfalls and how to avoid them
- Real-world examples from successful creator programs
Speakers
Register
This session will help you level up your measurement game and drive gamechanging results
